Xiaomi’s new electric SUV, the YU7, is making waves in China’s EV market by offering a longer driving range, faster charging, and more advanced tech than the Tesla Model Y, all at a lower starting price. But overwhelming demand has created a problem: some buyers are now waiting over a year to take delivery, leading Xiaomi’s CEO to openly suggest customers consider rival brands if they need a car sooner.
Since its debut in June, the YU7 has secured around 240,000 orders in just 18 hours, according to the China Automotive Technology and Research Center. That’s nearly as many cars as Tesla sold in China during the first half of the year.
The YU7 follows the success of Xiaomi’s first EV, the SU7, which had already dented Tesla Model 3 sales. Now aimed squarely at the Model Y, Xiaomi’s SUV is drawing interest with its value-packed offering.
The entry-level YU7 “Standard” starts at 253,500 yuan ($35,300) and boasts a CLTC range of 835 km (519 miles). In comparison, the base Model Y RWD starts at 263,500 yuan ($36,700) with a range of 593 km (368 miles).
Powered by an 800V architecture, the YU7 can charge to 80% in just 13 minutes, compared to the Model Y’s 18 minutes for a 20% to 80% top-up on its 400V system.
Inside, the SUV offers a 16.1-inch central infotainment display and a massive 56-inch head-up display (HUD). Thanks to Xiaomi’s ecosystem integration, drivers can control over 1,000 smart home devices from the car.
Demand has far exceeded supply. According to the Xiaomi app, the YU7’s wait time is 56 to 59 weeks. CEO Lei Jun addressed the issue directly, writing on social media: “If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”
He even recommended competitors like the XPeng G7, Li Auto i8, and Tesla Model Y.
The long delays have sparked frustration. On the consumer complaint site 12365auto.com, the YU7 ranked among the top 20 most-complained-about models, with 95 complaints mainly about delivery times.
Still, many customers are sticking with Xiaomi. A Beijing buyer who placed his order a day after launch initially saw a 26–29 week wait. A month later, it was still 24–27 weeks. He admitted to considering the Model Y but rejected it over its headlight design:
“Xiaomi and Tesla each have their advantages, and Tesla’s very capable after being around for so many years. But for me personally, I prefer something that looks good.”
With its combination of range, speed, and smart features, the YU7 is proving to be one of the most competitive EVs in China, if buyers can endure the wait.
