Twitter, which was once lauded as the go-to social site for staying current on trends and news, is currently experiencing a sharp fall in user engagement and app downloads. The company’s popularity is declining at the same time as Elon Musk, an elusive businessman who recently assumed the role of CEO, is leading rebranding initiatives. As a result of this shift, Twitter and its well-known phrases like “tweet” are gradually becoming less popular.
The recent report compiled by Apptopia has revealed that this name change and rebranding have yielded unexpected and negative consequences, in stark contrast to the optimistic statements made by the new CEO. Twitter has experienced a substantial 30% decrease in downloads, a clear indicator of the waning interest in the platform.
The downward trend extends to the web platform accessible via Twitter.com, where there has been a noticeable drop in traffic as well. In August, the number of global users accessing Twitter’s revamped version, referred to here as “X,” dropped by 10% compared to the previous year. This decline in usage paints a bleak picture for the platform’s future.
X, admittedly being in high spirits over their claim to attract nearly 15 to 30 million fresh faces every month since the dawn of 2011, has had its balloon burst by emerging data that tells a very different tale. According to this data, a mere 10 million new users have hopped onto the platform bandwagon. X is also seen waging and often losing battles with retaining its users. The number count of those who engage daily took quite a tumble from standing tall at an admirable figure of around two hundred fifty-three million back in July – it went downhill and stopped short at almost about two hundred forty-nine million. Even twelve times that didn’t seem too impressive — monthly engaged users upped themselves just so slightly from three ninety-eight mils barely clearing the hurdle above three ninety-three ‘mill’ during identical time frames! All these woefully lackluster figures aren’t doing much for Musk’s sky-high aspiration which was seeing one billion active user base as we gear towards hitting another big milestone – year twenty-twenty-four.
Have a think about Twitter’s not-so-great slide in popularity—it illustrates the hurdles that social media platforms are dealing with amidst an ever-changing digital world. It works as a wake-up call, alerting others even at the top of their game to skillfully roll with changes, given unexpected results can spring up when shifts are too radical. For old Twitter, scouting out new strategies to reestablish its dominant stand within the field of social media ain’t going to be easy— it might end up being quite tricky and really test them throughout into future years.
