TikTok is shaking up its approach by adventuring into the realm of text-only posts. This change could open the doors to new types of users– especially those who are looking for options away from Twitter’s standard. Hoping to develop its offerings, the platform is investing in this breathtaking transition.
On Monday the TikTok fam learned about a new feature that’s going to take the content we make to the next level. Now, users will be able to express themselves through writing – yes, words! This is a huge deal for us; while we’ve always seen awesome remarks, funny quips, and brilliant vids, now we can verbalize in an entirely different way.
1,000 words give users the capacity to share their thoughts in a much more substantial way than what’s typical. Plus, popping colors and stickers up can make it look even better. It might remind you of Instagram’s new text-based app called Threads – where people can easily read and comment on posts, pushing interactions beyond the average conversation thread.
Industry experts suggest that TikTok’s move into the text realm is likely an attempt to compete with Twitter (recently rebranded as X) and Meta’s Threads. Twitter, despite being a prominent platform, has been facing financial struggles, with a significant drop in ad revenue leading to a search for alternatives among some users.
While Instagram’s Threads witnessed a substantial influx of sign-ups initially, the number of active daily users eventually declined by 70%. TikTok, on the other hand, boasts over a billion users, positioning it as a formidable contender in the social media arena, even though Instagram still holds the lead with 2.3 billion users.
No need to guess who’s using TikTok the most– it’s young’uns. An official report from a UK communications watchdog says that 12-15 year olds count on TikTok for their news more than YouTube and Instagram. That settles it!
Even though TikTok has acquired a lot of fame, it has been accused of having close ties with China. As a result, some countries have banned the app from their official gadgets. Just recently, the corporation confessed that its employees based in China can see the data of Australian users– sparking privacy concerns.
It’s uncertain if people will slip into TikTok’s fresh foray into the written-word arena. Can it really compete with established platforms like Twitter and Insta? Who knows. But one thing is for certain–TikTok is firmly devoted to being creative and innovating its portfolio to please a huge crowd.