AI has slowly made its way into many fields, one of them being the film industry as well. Joe Russo, director of Marvel movies such as “Avengers: Endgame” with his brother shared his thoughts in an interview with Collider.
Russo says that it’ll only take about two years before AI can create a fully-fledged movie all by itself.
“We’re in a world where the entire generation has a facile expertise in [AI], and is also not afraid of it,” Russo said. “So potentially, what you could do with it is obviously use it to engineer storytelling and change storytelling,” allowing for “constantly evolving” stories.
“You could walk into your house and save the AI on your streaming platform,” he added. “‘Hey, I want a movie starring my photoreal avatar and Marilyn Monroe’s photoreal avatar,'” Russo explained. “‘I want it to be a rom-com because I’ve had a rough day,’ and it renders a very competent story with dialogue that mimics your voice.”
He also added that he believes modern TVs are not far off from having enough processing power to “render anything in real-time.”
“You can curate your story specifically to you,” he added.
At the moment, Hollywood battles over its future with AI as it seems very unrealistic that AI can take over the job of filmmakers and put them out of business within a few years.
Russo also says that he’s “on the board of a few AI companies” — the good ones, he claims, “that is developing AI to protect you from AI.”
The director has found that the use of AI Is inevitable and bound to happen very soon by adding, “unfortunately… you will need an AI in your life because whether we want to see it developed or not, people who are not friendly to us may develop it anyways.”
And even after this, Russo is quite excited and can’t wait for the arrival of AI in the industry.
“The value of it is the democratization of storytelling. That’s incredibly valuable,” he said. “That means that anyone in this room could tell a story, or make a game at scale, with the help of a photoreal engine or an engine and AI tools.”
“That, I think, is what excites me about it most,” he added.
