Japanese tech giant NTT Data has embarked on an unconventional venture, announcing the opening of a hotel where they plan to observe and analyze the sleep patterns of ten million people. This “innovative” approach involves collaboration with capsule hotel operators Nine Hours and Fitbit. The companies aim to utilize advanced technology to gather and, with consent, sell valuable sleep data.
The project involves the deployment of cutting-edge technology to monitor guests’ sleep in its hotel, scheduled to open in July 2024 in Shinagawa, Tokyo. The company plans to utilize a sensor developed by NTT Labs that visualizes internal body rhythms by estimating core body temperature. Complementing this, infrared cameras, sound-collecting microphones, and body movement sensors will be strategically placed. Guests opting in will also have access to Fitbit devices.
The collected data will be used to analyze guests’ sleep patterns, andand NTT Data aims to provide personalized insights. Those who opt in will receive a detailed sleep analysis report and customized advice on creating an optimal sleep environment tailored to their individual needs.
In an effort to capitalize on this unique initiative, NTT Data plans to sell the sleep data, emphasizing the need for consent and privacy protection. The potential customer base for this data includes food, beverage, and consumer goods manufacturers, as well as pharmaceutical and medical device manufacturers.
NTT Data envisions a substantial business opportunity, with plans to create a ¥30 billion ($203 million) industry by 2030. The company aims to leverage sleep data and other personal information to offer personalized healthcare services, including “pre-symptomatic treatment” and online medical consultations. While emphasizing the importance of privacy, NTT Data assures that personal information will be removed from the shared data.
The company’s ambitious goal involves deploying its technology in 30,000 hotel rooms, recording the sleep patterns of ten million people by 2027. This unique approach to data gathering raises intriguing questions about the intersection of technology, privacy, and personalized services.
As Tokyo remains a fascinating destination, the prospect of a capsule hotel monitoring your sleep adds a distinctive touch to the travel experience.