Viral videos are the best way to while your time away. However, what is the chance that the viral video that you are watching is unreal?
An Australian company recently confessed that it tried to fool the Internet by producing fake viral videos for a whopping two years.
The Woolshed Company is based in Melbourne produced a series of viral videos including the one featuring a bear running after a snowboarder, and a shark appearing in the Sydney Harbour.
Some videos were clear fakes and the authenticity of the footage was debated online excessively. The film production company claims that the debate led to more views of the viral videos.
The Woolshed Company calls it their “Social Experiment”. The production company declared that the videos were viewed more than 205 million times. Another 1.6 million likes were received via Facebook. The company explained their “Social Experiment” via their official site:
“We set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.”
You can watch some of the fake viral videos below:
