The iconic subsidiary of General Motors, i.e., Buick, has disclosed its plans for its upcoming line of automobiles. On Wednesday, the company declared that it is revolutionizing its brand for the sole purpose of manufacturing electric vehicles only. The emblematic version of these electric vehicles will be completed by 2024 and will be available to the North American market by the end of this decade. Besides Chevrolet, GMC, and Cadillac, Buick is the last division of General Motors to introduce the concept of electrification in its vehicles.
Interestingly, the design parameters of these electric vehicles are based on the concept “Wildcat,” which is depicted in its “tri-shield” logo design as well. However, this fascinating development will be introduced by the name “Electra,” which was revealed by the company a few years back. It was the time when Buick first presented the concept of electric vehicles with the call sign “Electra,” and now when the idea is going to become a reality, the company said that its electric vehicles will be released with the same brand name, demonstrating the arduous struggle throughout its developmental phase.
The vice president of Buick, Duncan Aldred, said in a recent statement, “The Buick brand is committed to an all-electric future by the end of this decade. Buick’s new logo, use of the Electra naming series, and a new design look for our future products will transform the brand.” If we talk about the conception of “Wildcat” and “Electra”, then both of these retained different but unique characteristics. The craze for the Wildcat remained from 1963 to 1970, which is actually a “full-sized sedan car”. On the other hand, “Electra” was more advanced and sophisticated in terms of its design parameters as compared to “Wildcat,” which enjoyed a really long tenure from the mid-1950s to 1990.
The upcoming EVs are a mix of both these versions of Electra and Wildcat. However, China and the U.S. have different perceptions of this car. Americans consider it an “old man’s car” and, therefore, the younger generation resists buying it. Hence, the brand reputation of Buick is not so good in the U.S., but if we talk about China, it is the most acknowledged brand with strong brand perception.
With the aim of reducing its carbon footprint and achieving environmental sustainability through its vehicles, General Motors is all set to spend $35 billion to transform its entire fleet into electric vehicles by 2040.