Image Courtesy: Anker
Anker has unveiled its latest Soundcore wireless earbuds, and the company is making an unusually bold claim to stand out in the crowded premium audio market. The new Soundcore Liberty 5 Pro and Liberty 5 Pro Max have officially received a Guinness World Record for the “World’s Clearest Earbuds for Calls.”
The earbuds earned the title after undergoing third-party laboratory testing against 14 competing flagship models in simulated noisy environments including bars, public streets, and crowded urban settings. Soundcore says the testing measured both voice clarity and noise cancellation performance using mean opinion scoring systems, according to How-To Geek.
The company says the improvement comes largely from its first in-house AI chip, called Thus, which powers a 10-sensor system made up of eight microphones and two bone conduction sensors. Together, the setup is designed to isolate a user’s voice more accurately while filtering out background noise in real time.
Anker claims the Liberty 5 Pro series delivers double the active noise cancellation performance of the previous Liberty 4 Pro lineup. The AI hardware also reportedly reduces voice assistant response times to under one second while restoring some audio quality typically lost through Bluetooth compression.
The launch highlights how AI is becoming one of the biggest battlegrounds in consumer audio hardware. Earbuds are no longer competing solely on sound quality or battery life. Features like real-time translation, adaptive noise filtering, and AI-assisted voice enhancement are increasingly becoming premium selling points across the industry.
Both the Liberty 5 Pro and the higher-end 5 Pro Max share the same core earbuds and audio hardware, including Bluetooth 6.1 support, LDAC high-resolution audio, multipoint connectivity, and compatibility with Apple Find My and Google Fast Pair. The key differences are in the charging cases.
The standard Liberty 5 Pro includes a 1-inch touchscreen case, while the Pro Max upgrades to a larger 1.8-inch AMOLED display and introduces AI-powered meeting transcription tools. Users can reportedly generate summaries and key talking points directly through the Soundcore app after recordings are captured.
Pricing also positions the earbuds aggressively against premium competitors. The Liberty 5 Pro launches at $170, while the Pro Max costs $230, both below the retail pricing of flagship earbuds from Apple, Samsung, and Bose.
While ecosystem integration still gives larger brands an advantage for many users, Anker appears to be betting that AI features and call quality improvements will be enough to pull buyers toward Soundcore’s increasingly ambitious hardware lineup.