Based on the rapid transition to digital channels thanks to the advent of Virtual Reality / Augmented Reality (AR / VR) and advances in blockchain technology and cryptocurrencies, Metaverse has been and will be one of the hottest business ideas this year. The growth of the so-called Internet of the Senses (IoS), fuelled by the Covid-19 epidemic, is changing the world and has already altered the foundation for the metaverse’s entry into the network’s distant workspace.
However, according to a recent Business Insider article, it may require the same type of regulation as social media.
This is especially important because social media problems will almost certainly be exacerbated in this futuristic virtual landscape, perhaps causing even more serious difficulties if left unaddressed. You won’t be able to identify the difference between legitimate information and paid placement pumped into your field of view unless there are explicit policies in place, according to Louis Rosenberg, the CEO of Unanimous AI and a 30-year veteran of AR development.
Like today’s internet, the metaverse will most certainly be dominated by a few large firms, such as Google, Facebook, Apple, and others. You’ll either be wearing augmented reality glasses as you stroll about the real world or headsets that will completely immerse you in the metaverse while you relax on the couch.
Corporations will be able to monitor what you look at through such goods, which is why Rosenberg believes companies should be obligated to notify you if they assess exactly where you’re looking in the metaverse.
Companies may be able to look at your blood pressure, respiration rates, and other health characteristics thanks to the immersive nature of the AR and VR technologies that will be employed in the metaverse.
A firm may look at your heart rate, which may increase when you see something exciting in the metaverse. Companies might then sell that data to advertisers, who could use your personal health information to target adverts to you, much like they do on social media. That information might also be used to improve the algorithms used by the firms to keep you on their platform for longer.