When it comes to improving the user experience, Spotify has always been at the forefront of innovation, and its most recent foray into tailored AI playlists is no different. With its AI playlists, the streaming music service—which has previously seen success with its well-liked AI DJ feature—is raising the bar for playlist creation to a whole new level.
Users can create a playlist using written suggestions with this new tool, which is presently in beta and accessible on Android and iOS devices in Australia and the United Kingdom. This means that users can now request playlists based on a wide range of creative prompts, such “beats to battle a zombie apocalypse” or “songs to serenade my cat,” rather than just choosing a genre or time frame.
The utilization of AI by Spotify doesn’t allow only for these creative playlists to be developed and is accompanied by a guarantee that the playlists will actually fit the user’s musical taste. Through their strong understanding of users’ preferences and history, the company produces highly personalized playlists.
After generating the playlist, people who listen can fine-tune their music with instructions such as “less upbeat” or “more pop”. This level of personalization guarantees that the user will get music according to his or her taste.
Spotify, when it comes to technology, utilizes LLMs or large language models that help in the understanding of user intent as well as personalization of playlists. Furthermore, the company also relies on third-party tools to strengthen its AI and machine learning experiences.
It is hardly shocking that Spotify is moving toward creating playlists using AI, as the streaming business has been heavily investing in AI technology. The business debuted AI DJ last year, a virtual clone of Spotify’s head of cultural alliances, Xavier “X” Jernigan, who plays user-specific song recommendations. AI DJ is powered by a blend of Sonantic and OpenAI technologies.
Spotify is once again pushing the envelope of what is possible in music streaming with the release of AI playlists. Spotify is changing the way people find and listen to music by fusing human input with the power of AI.