Sony Honda Mobility (SHM) recently indicated in a short YouTube video that it will reveal its progress in the joint-EV development project at CES 2023.
Since their collaboration in the spring of 2022, the two companies have been working on the project at a breakneck pace. The teasers only show a small portion of the electric vehicle (EV), hinting that SHM may display the entire vehicle at the CES event.
The event’s date has been set for January 4, 2023, in collaboration with the Consumer Electronics Show in Las Vegas.
Sony Honda Mobility was founded in September to develop electric vehicles for entertainment purposes such as music, movies, and the PlayStation 5. As they prepare to take on Tesla, the two big Japanese firms are considering fitting a PS5 into their electric vehicle.
Although it is unlikely that Musk’s comments helped inspire Honda and Sony to collaborate and develop an EV, their separate roles have been crystal clear from the onset.
Sony will focus on in-car infotainment and entertainment systems, such as the ability to watch movies and play games on an integrated PlayStation 5.
On the other hand, Honda will leverage its automobile manufacturing expertise to create the EV’s mechanicals and chassis. Honda dealers will sell and service the future EV as well.
“Sony has content, services, and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla,” president Izumi Kawanishi told the Financial Times.
In 2026, the first SHM EV is anticipated to go on sale, with Japan serving as the initial market. How it competes with businesses like Tesla, Lucid, Rivian, Ford, GM, Stellantis, Volkswagen Audi Group, and others is thought-provoking.