Image Courtesy: Bloomberg
Tens of thousands of Samsung employees gathered outside one of the company’s largest chip manufacturing sites in South Korea, calling for a significantly larger share of profits tied to artificial intelligence growth. The protest marks one of the biggest labor actions in the company’s recent history, with workers pushing for sweeping changes to bonuses and compensation structures.
The rally took place in Pyeongtaek, a major semiconductor hub located south of Seoul. Police estimates put attendance at around 30,000 people, while union organizers claimed the figure exceeded 39,000. The core demand centers on allocating 15 percent of Samsung’s operating profit to bonuses for chip division workers, alongside a 7 percent wage increase and removal of the existing bonus cap, as reported by Bloomberg.
If implemented, the proposal would translate into a total bonus pool of roughly 27 billion dollars, averaging more than 400,000 dollars per worker. Samsung management has pushed back with a counteroffer that includes a 10 percent profit allocation, a 6.2 percent salary increase, and additional benefits such as preferential mortgage loans. The union has rejected this proposal, arguing it falls short of industry standards.
A key point of comparison for workers is SK hynix, a domestic competitor that has already committed 10 percent of its annual operating profit to performance bonuses and removed caps on payouts. Samsung employees claim their current bonuses amount to less than 30 percent of what comparable workers at SK hynix receive, fueling frustration as both companies compete in the high demand memory chip market driven by AI applications.
The dispute comes at a time when Samsung is working to strengthen its position in advanced memory technologies. While it initially lagged behind SK hynix in high bandwidth memory production, the company recently announced progress in next generation HBM4 chips. Union leadership argues that these gains are the result of sustained effort from workers rather than management decisions, highlighting long hours and process improvements on the factory floor.
If negotiations remain stalled, the union has warned of an 18 day general strike beginning May 21. Such a move could significantly disrupt production at a critical time for the global semiconductor supply chain. Estimates suggest potential losses could reach over 20 billion dollars if operations are halted for an extended period.
Samsung has stated it will continue discussions in an effort to reach an agreement, but the gap between both sides remains substantial. The outcome of this dispute may influence not only compensation structures within Samsung, but also broader labor expectations across the semiconductor industry.

