Netflix announced two months ago that it would begin enforcing password-sharing restrictions. As a result, the company has started testing two new features in Chile, Costa Rica, and Peru, which will charge members extra dollars in these countries to share their accounts with others.
It should come as no surprise that putting Netflix’s hugely unpopular policy to the test appears disastrous throughout Central and South America.
Several Peruvian Netflix subscribers contacted Rest Of World to share their starkly different and troubling experiences with the company’s anti-password-sharing drive. According to reports, Netflix members in the countries mentioned earlier do not always receive the same notifications or are subject to the same regulations.
Some claim that they are still sharing their accounts with others because Netflix has not informed them of the policy change. And there are still some members who choose to disregard the policy without repercussions.
Netflix had previously supported password sharing, but it revised its policy in March, indicating that users who disobeyed the regulation would be penalized. However, in the markets where it has been implemented, the prohibition on password sharing does not seem to succeed.
The revelation was sent to the Rest Of World by a Netflix Customer Service Representative in Peru. She expressed her dissatisfaction with the situation. She believes that the policy change, which specifies that users can only exchange passwords with members of their “household” and are required to pay the extra money per month to add people who live outside of their homes, has left all of her coworkers confused.
Netflix has a lot of room for improvement that must be defined before these new developments become widely available. It is self-evident that password sharing, no matter how popular, will not result in immediate termination.
Since the company is losing money and customers, it demonstrates that the successful technology service of its time is vulnerable to massive failure. So let’s hope the company rectifies its error before it’s too late.