The biotech entrepreneur Bryan Johnson, who is well-known for his unrelenting efforts to prevent ageing through his $2 million annual initiative Project Blueprint, stated in an interview that he is prepared to retire from managing the business he founded. Johnson acknowledged in a Monday interview with Wired that he is seriously thinking about selling or closing Blueprint, describing it as a “pain-in-the-ass company” and adding, “I don’t need the money.”
After friends started enquiring about Johnson’s strict supplement and wellness routine, the 47-year-old started Blueprint. The company now offers a number of longevity-themed products, such as a nutritional mix that costs $55 and “Super Shrooms,” a coffee substitute made from mushrooms that costs $42. Johnson claims that despite the company’s initial good intentions, the business side of things has begun to conflict with his larger philosophical mission, particularly since he revealed earlier this year that a new religion called “Don’t Die” would be launched.
Johnson’s conviction that human survival, longevity, and merging with AI are inextricably linked is the foundation of the “Don’t Die” movement. Nonetheless, the conflict between spearheading a movement focused on existential and spiritual issues and managing a consumer wellness brand has emerged. According to Johnson, “people see the business and give me less credibility on the philosophy side.” “I refuse to accept that compromise.”
However, Johnson retracted his statement in an X post a day after Business Insider published a story about the interview, stating that the discussion had taken place three months prior and that he had made the decision to “go all in” on Blueprint. While he concentrates on the faith, he intends to combine Blueprint and “Don’t Die,” appointing a new CEO and CTO to oversee daily operations.
In contrast to previous reports by The New York Times that suggested Blueprint was losing at least $1 million per month, Johnson insists the company is financially stable. Johnson maintained that Blueprint is not experiencing a financial emergency and is break-even.
In order to scale his vision for human longevity and survival in the age of superintelligence, Johnson is recruiting “hard core builders” and offering executive positions, including a $250,000 remote president role, despite the obstacles.
