How Does Call Tracking Work?


You cannot overestimate the power of the phone call in the world of business, particularly in today’s digital world. People are so used to communicating digitally that it means that a phone call can be incredibly powerful and help you to achieve your business goals.

The Value of Understand Where Calls Came From

While there are many reasons why you should still rely on phone calls to make sales, it can be frustrating when you do not know where these calls have come from so that you can see what parts of your marketing campaigns are working and which are not. If you can find out this information you can then take positive action to boost your marketing and track your leads.

Call Tracking

Fortunately, there is a good solution available in the form of call tracking. Call tracking is the process of tracing phone leads by putting a tracking number into your paid adverts, emails, landing pages and on your website. This will help you to discover where the call came from with each call due to the different numbers so that you can track and monitor your marketing campaigns and take action accordingly.

Customer Data

Every business can benefit greatly from any kind of customer data and call tracking is an important part of this for any call-centric business. Call tracking provides clear and understandable data on the customer journey so that you are able to make intelligent business decisions whether this is scrapping one part of your marketing campaign or putting more money into a particular area.

Maximize ROI

Call tracking enables a brand to understand every touchpoint up until the phone call was made, it can help to reveal what keywords have had the biggest influence on phone sales and help you to maximize return on investment by tailoring your marketing budget based on data. Additionally, for those on the phone it allows you to have better conversations because you know why a customer has called, it can provide you with suggestions based on the customer’s journey and help you to clearly understand what drives calls for more efficient planning.

Finding a Reliable Provider

Call tracking can help a business to succeed, but for the best results you need to make sure that you get your call tracking from an experienced provider, such as ResponseTap. This ensures that you get good value for your money and also a system which is easy to implement and use for minimal disruption.

If you want to learn more about the success of your marketing campaigns and make intelligent business decisions then implementing call tracking can be a smart solution. This will help you to identify areas where your business is thriving and where you could make improvements so that you can take positive action and adjust your marketing budget accordingly.