We have been seeing holographic displays in science fiction movies for years. While those have become a reality now, they are not seen very commonly.
We see advertisements evolve with technology, but the holographic technology has not been very popular. The reasons are simple, the tech costs a lot, and the installations are very time-consuming.
Kino-mo has created cost-effective holographic displays, that can be scaled to any size and space. The technology was seen at the CES 2017 and the pre-orders for the Kino-mo-Hypervsn are open. We might soon be seeing these in shopping malls around us. Gone are the days of sturdy billboards.