Artificial Intelligence is transforming the way we search for information online. Search engines have been using AI algorithms for years to improve their search results, but recent developments have taken it to the next level. For example, with the introduction of generative AI, Google recently introduced the Search Generative Experience, a new version of its search engine that uses generative AI to provide answers to open-ended queries while maintaining a list of web links.
According to Alphabet CEO Sundar Pichai, the move is part of the company’s effort to integrate generative AI into all its core products, including Gmail and Google Photos. In addition, the company aims to ensure that sources are reliable and maintain accuracy while exploring ways to lower the high cost of using large language models.
This development comes after Microsoft-backed OpenAI’s release of ChatGPT, which sparked a funding race among competitors.
The Search Generative Experience was presented at Google’s annual I/O conference in California, where the company also unveiled its new chatbot, Bard. Similar to OpenAI’s GPT-4, Bard will be multimodal and allow users to prompt it with images. It will be accessible to customers in over 180 countries and territories.
Google’s rivals have taken its research breakthroughs and outpaced their inventor, but the company’s vision makes a strong case that search is evolving, not dissolving and that Google is here to stay, according to Canaccord Genuity analyst Kingsley Crane.
Meanwhile, Google’s shares rose by 4% on the announcement day, and US consumers will be granted access to the Search Generative Experience in the coming weeks via a waitlist basis.
Google’s integration of generative AI into its core products shows the company’s commitment to innovation and maintaining its position as a leader in the search engine market. Despite the challenges of using large language models, the company is exploring ways to lower costs and stay competitive.
