Fathers Can Now Breastfeed Children Thanks To This Japanese Gadget


What you are looking at is a new device called Father’s Nursing Assistant and comes from a Japanese company known as Dentsu. Using the Father’s Nursing Assistant, even fathers can breastfeed their babies.

Father’s Nursing Assistant was unveiled at the SXSW festival in Austin, Texas. It is definitely an intriguing yet bizarre invention. The aim of this contraption is to help fathers in assisting mothers with the stressful task of breastfeeding. According to researches, a lot of parental stress and difficulties are tied up with feeding and sleeping. These are the responsibilities where the participation from fathers tends to be on the lower side.

Dentsu has, in an attempt to get fathers more involved and to relieve mothers of some of that stress, created a wearable gadget, Father’s Nursing Assistant. It has a milk/formula tank shaped like a pair of female breasts, thus enabling the men to breastfeed babies.

Dentsu said, ‘Breastfeeding is also effective at helping the parent sleep—a benefit that is currently skewed toward women. Focusing on breastfeeding, we aim to decrease the amount of burden on mothers and increase the amount of time infants sleep by enabling fathers to breastfeed.’

The Father’s Nursing Assistant has been designed after a female’s breasts. One of the breasts contains the milk or formula tank while the other has a silicone nipple. The gadget is warmed up for the sake of simulating the warmth of a mother’s body. This enables the baby to go to sleep without making a fuss in the father’s arms.

Dentsu has further stated that the Father’s Nursing Assistant is much more than just a breast-shaped milk tank. It vibrates for helping with sleep and comes loaded with sensors that enable it to monitor the infant’s breastfeeding and sleep behavior. All of this data is then exported to a smartphone where it can be viewed using a dedicated app.

The gadget is still at the conceptual stage; however; we are sure that one day it will become a common household item. What do you think?