The world of social media was recently shaken by news that Twitter has merged with a newly created firm called X Corp. According to a legal document filed by Twitter in a California court, CEO Elon Musk confirmed the news by tweeting an X.
While it is uncertain what the rebranded company will entail, it is believed to be related to Musk’s vision of transforming Twitter into an all-in-one “everything app” called X.
The merger with X Corp was discovered through legal documents related to a lawsuit filed against Twitter by right-wing provocateur Laura Loomer last year. Loomer is suing Twitter and former CEO Jack Dorsey for alleged free speech violations after she was banned from the platform for inciting hate against Muslims. Elon Musk reinstated her account after buying Twitter last year.
Although Twitter declined to comment on the rebranding, it is believed that X Corp is related to Musk’s plan to create an all-in-one app called X. Musk envisions transforming Twitter from a social media platform to an app that can do everything from booking tickets to making mobile payments. He has previously referred to his purchase of Twitter and its user base as an “accelerant” for the creation of X.
Musk’s fascination with the letter “X” is well-known. It appears in the names of his company SpaceX and the online bank he co-founded, X.com (later rebranded as PayPal). He has also set up several Delaware-based companies with variations on the name X Holding. Furthermore, his son’s name is X Æ A-12.
While Musk’s goal of creating a super app may be challenging, his track record of persevering despite a lack of public support is well-documented. Twitter Blue, his initial subscription service, received a lukewarm response.
Nonetheless, Musk announced that legacy blue checks, identity verification badges for users not subscribed to Twitter Blue, will be removed on April 20. Originally intended to be taken down on April 1, Twitter added a note to profiles with legacy blue checks stating that it was unclear if the user was verified because they were subscribed to Twitter Blue or were a notable account. Now, these users will lose their blue checks entirely.
Elon Musk’s tweet of the letter “X” appears to confirm Twitter’s merger with the newly created X Corp. Although it is uncertain what this rebranding will entail, it is believed to be related to Musk’s plan of turning Twitter into an all-in-one app called X.
Musk’s fascination with the letter “X” is well-known and appears in the names of his other ventures, such as SpaceX and X.com. However, despite the potential challenges, Musk’s track record of persevering despite a lack of public support suggests that he will continue to pursue his vision of a super app.