Dodge, the storied muscle car brand from Auburn Hills, is hosting “Dodge Speed Week” in August, overlapping with the Woodward Dream Cruise. This festival will go on for a week and will include several product announcements from the automaker, Dodge announced Thursday. The three consecutive days of brand updates in August are titled “Current,” “Gateway,” and “Future,” which, combined with the context of Dodge’s “Never Lift” plan and quotes from the brand’s CEO will reveal more information about Dodge’s coming EVs.
It will begin on Aug. 12 with the Roadkill Nights event, a celebration of all things fast and loud. That turns into legal drag racing on Woodward Avenue in Detroit the next night. Days 3-5 are for product announcements, the first of which seems like it will be some new information pertaining to the automaker’s current stable of muscle cars. The day between the current and future events is yet to be scheduled with events. It might contain activities from both days.
“There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” Dodge Chief Executive Officer Tim Kuniskis said. “All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves. It’s going to be an electric summer for Dodge.”
Dodge has previously given us a vague idea of its electric future through a teaser video. People are expecting an all-wheel-drive muscle car, very likely packing four-figure horsepower. It will arrive by 2024, so it would make sense that we might get more details or see a concept ahead of its reveal.
Other announcements are expected to be related to Stellantis’ new Hurricane inline-six, or Dodge’s current stable of muscle cars; the Charger, Challenger, and Durango SUV.
