Meet Geoffrey Woo and Michael Brandt, entrepreneurs from San Francisco who have come up with an amazingly unique idea to get your early morning caffeine fix when you’re running late; chewable caffeine cubes. Named as ‘Go Cube’, each cube offers 35 calories and is equivalent to having half a cup of coffee. So, the next time you are running late, you can simply pop in two cubes and you are good to go!
According to the duo, Go Cubes are 100% vegan and have been created using a special mix of compounds that enhance alertness and improve memory. They have a texture similar to gum drops and each cube contains 10mg of Vitamin B6, 50mg of caffeine and 100mg of L-Theanine (an amino acid present in green tea). What do they do? We all know about the caffeine, right? The B6 helps out the cognitive function while Theanine is used for reducing the anxiety that is linked to a pure caffeine buzz. Each cube also features about 6g of sugar and are available in three kinds of flavor; latte, pure dip and mocha.
The duo used crowdfunding to amass about $40,000 and are ready to release Go Cubes internationally with a price tag of $20.70 for six packs of four. Doing the math will tell you that this amounts to $1.73 per cup of coffee that is way cheaper than what you might be paying at coffee shops.
The Indiegogo page of the campaign says, “The amount, concentration, and ratio of each compound in Go Cubes were significantly drawn from double-blind, peer-reviewed journal studies that statistically demonstrate the compound’s efficacy and safety.”
They used a ratio of 2:1 for theanine-caffeine that “significantly improves the cognitive performance and alertness, beyond just each compound standalone.”
They further added, “Our goal with Go Cubes is to combine what people love about coffee to make a cognitive-enhancing product that’s delicious, shareable, convenient, and affordable. We take pride in quality products and a brand that is both smart and down-to-earth.”