Amid increasing user migration to rivals like BlueSky and Meta’s Threads, Elon Musk’s X has introduced a new feature allowing users to hide likes, shares, and reposts.
The decision comes as BlueSky experiences a 300% increase in daily active users, now at 3.5 million, and Threads boasts 275 million monthly active users. BlueSky’s rise is especially noteworthy among former Twitter power users, while even Meta’s Mark Zuckerberg keeps a close watch on this growing competition.
X’s controversial policy changes—like opting users into AI training without clear consent, dismantling the block feature, and reportedly throttling external links—have fueled user dissatisfaction. Meanwhile, the platform faces heightened criticism for its failure to curb hate speech and other harmful content under Musk’s leadership.
