“In Q2, we more than doubled our software revenue year over year and delivered the highest gross margin in the company’s history. We also completed initial shipments of BlackBerry Radar, an end-to-end asset tracking system, and signed a strategic licensing agreement to drive global growth in our BBM consumer business,” he said in the statement.
Although the company hasn’t made any announcements on the next Blackberry phone, but whenever it will be made the hardware will be provided by the Indonesia-based BB Merah Putih, which currently is the company’s only announced hardware partner.
Blackberry once had nearly 40 percent of the global smartphone market, but its slow, rigid and clumsy reaction towards the revolution of Apple’s iOS and Android led to its decline. The launch of a problem-ridden Z10 in 2013, its first phone without a physical keyboard, and forgoing the BlackBerry OS in 2015 for a modified version of Android probably was the last nail in the coffin.
The company claims that this change has indicated a turnaround for the enterprise, but it will take a lot more if they want to get even close to their once claimed market share.
What are your views on Blackberry’s decision of ending hardware manufacturing altogether? Let us know in the comments’ section below!
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It is sad to say that blackberry terminate the handset division. But it is also a good call to save the company and stay with software development. Maybe next time they can create a new line of smartphones with a great security features.