In a world increasingly influenced by AI, even the beauty industry isn’t spared. AI-generated images, originally intended for creative and technological purposes, are now making their way into hair salons. Stylists are finding themselves grappling with clients presenting AI-generated hairstyle inspirations.
For years, clients have walked into salons clutching photos of their favorite celebrities, hoping to emulate their iconic looks. But according to Dean Allan, owner of a beauty salon in Edmonton, Alberta, there’s a new trend in town—clients presenting AI-generated images instead of real-life inspirations.
“Usually, it’s got a sheen,” Allan remarked in an interview with CBC. “It’s thicker than the average person’s hair.” AI models, designed to create visually flawless results, often generate hair that looks unnaturally lustrous and dense—qualities that don’t translate well to reality.
While most clients can still recognize these images as artificial, Allan believes the technology is advancing rapidly. “I think they’re just gonna get better,” he warned, suggesting that distinguishing fact from fiction could soon become much harder.
AI-generated hairstyle images are often the product of machine learning models that aim for algorithmic perfection, ignoring the nuances of human physiology. These images frequently blend anime-like hair textures with unrealistic facial symmetry, setting up expectations that are almost impossible to meet.
Allan believes this poses a unique challenge for hairstylists. “As a hairstylist, you have to stand your ground,” he explained. “If you do not feel comfortable trying to achieve what that client wants, then you need to step back and say, ‘You’re not going to be happy with what I produce.'”
This emerging trend also mirrors a broader issue with AI in the beauty industry. From apps like FaceApp and Facetune to online tools offering virtual haircut simulations, AI-powered platforms have revolutionized the way people explore their appearance. Companies like Google and Walmart are even incorporating AI tools for virtual try-ons in fashion. However, critics argue that these tools often perpetuate unrealistic beauty standards, leading to dissatisfaction and self-esteem issues.
The influx of AI-generated beauty ideals may seem trivial compared to the larger controversies surrounding AI. However, as Allan noted, this is likely just the beginning. If left unchecked, it could contribute to a culture where unattainable beauty ideals are the norm.
