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Apple Says Its ‘Scary Fast’ Even Was Shot On The iPhone – Here Is What That Really Means

Here’s What Apple Really Means When It Says ‘Shot On iPhone’

Apple’s recent “Scary Fast” event showcased impressive footage captured using the iPhone 15 Pro Max. However, behind the scenes, it becomes evident that creating such high-quality content still requires substantial professional help. This includes drones, gimbals, dollies, industrial lighting setups, and various recording accessories. These elements are standard for large studio productions but are notably beyond the reach of the average user.

Apple has previously employed similar setups for events and promotions shot on iPhones, such as the Burberry spring/summer 2014 fashion show. While these videos and images serve as compelling showcases for the iPhone’s camera capabilities, they can inadvertently create the misconception that everyday individuals can replicate these results with a new iPhone alone.

For a practical comparison, consider the recording kit that Olivia Rodrigo used to film her own “shot on iPhone” music video for “Get Him Back!” with an iPhone 15 Pro. While Rodrigo’s setup may be on a smaller scale, it still involves professional equipment that the average iPhone user might not readily possess.

In essence, Apple’s use of the iPhone 15 Pro Max for the “Scary Fast” event, backed by a suite of professional recording tools and studio lighting, highlights the capabilities of their latest smartphone. However, it’s essential to acknowledge that achieving similar results at home may require substantial investment in equipment and expertise beyond the reach of the average iPhone user.

Apple’s “shot on iPhone” campaigns, while inspiring, often paint a more accessible picture of high-quality filming than the reality for most users.

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