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Apple Is Reportedly Working On A High-End Watch With An All-New Design And Bigger Screen

Apple is said to be planning to bring a high-end Apple Watch with a larger screen and a new design, according to a Bloomberg report.

Last year, Apple enhanced the screen size with the Series 7 watches which offered an edge-to-edge screen that removes much of the border on earlier models. But Bloomberg said the new high-end model will feature the first big design change since 2018 with a screen that’s 7% larger than the Series 7. It will also have a rugged design, longer battery life, and a body-temperature sensor, the report said.

It can be implied that Apple is going after Garmin’s Fenix 7 series watches, which have big screens, long battery life, and rugged designs. Those watches are popular among hikers and runners who need longer battery life than the Apple Watch offers.

Apple Watch sales are included in the company’s “Other Products” segment, which reported $8.81 billion in revenue last quarter, up 12.3% year over year. This could reach a market that wasn’t using Apple before.

Apple is also expected to announce a new version of its $279 Apple Watch SE, according to the report. The SE models typically include features found in earlier iterations of the Apple Watch, but at a lower price.

Apple will report its quarterly earnings on Thursday.