The knack and knowledge of marketing have evolved into one of the most desired skills in every industry. No matter whether you are a student or a professional, regardless of your sector, marketing is indeed an asset to have.
Marketing today can be loosely defined as a collection of skills that is vital to any business operation. It will help you explore customer perception and create products that will meet the expectations of your consumers. Fortunately, the rise of online courses has made it easier for everyone to pursue marketing. If you find yourself busy during the weekdays, these free courses offer excellent means to take up a marketing program during your weekends.
- The Strategy of Content Marketing on Coursera
Content marketing is gaining quite some popularity as a digital strategy. In college, if you have worked with Writepaper on your write my college paper orders or had a flair of writing, you might have the skill to take upon content writing. If you want to consider content marketing as a part-time or a full-time career choice, then this course is perfect for you.
The program is a result of the partnership between UC Davis, and one of the leading content market agencies, Copyblogger. The course will cover the fundamental strategies of content marketing, as well as how to implement them. You can also learn about developing different approaches to build your brand through content marketing.
- Fundamentals of Digital Marketing on Google Digital Garage
What better than Google itself to teach you how to rank better on the search engine results. If you are new to the world of digital marketing, you cannot hope for a better course to learn the basics. The program is very thorough in taking you through the different aspects of digital marketing.
The course is certified by the Interactive Advertising Bureau Europe and The Open University and comes with a free certification as well. The lessons are accompanied by real-world examples and practical exercises.
- SEO Training Course on Hubspot Academy
Search Engine Optimization is an integral part of all marketing strategies. In fact, you need to be aware of SEO if you venture into cyberspace at all. Hubspot’s course will equip you with all the tricks necessary to learn about search engine rankings and how to measure your SEO.
In the program, you will learn how to approach SEO that works with your business needs. The course will also guide you through steps to increase your organic traffic and optimize your content for relevance.
- Email Marketing Course on Hubspot Academy
Are you hoping to improve your sales through traditional email approaches? You need to master advanced email marketing first. It is considered an inevitable tact to grow your business, as well as nurture your customer relationship. Hubspot’s email marketing course will prepare you with all the essentials, from contact management to analyzing the results.
During the course, you will gain insight on how to segment your audience, and how to build content specifically for your emails. By the end, you will be able to create a well-designed email campaign that can drive your content forward and push your business to reach the goals.
- Advertising Your Business Online on Alison
Advertising on the internet is as vital as running organic marketing campaigns. For example, many companies are using press release distribution services to promote their content online. Today, these ads have the power to seamlessly integrate into content without even your audience realizing that they are advertisements. This free course will teach you how to target your audience through promotions and campaigns.
You will also pick up tips on how to smartly showcase your brand, products and other services attractively in your campaigns. The course will also cover different channels and platforms where you can find advertising opportunities based on your brand’s target audience.
- Strategic Social Media Marketing on Edx
Social media holds an important place in digital marketing strategies. It is a field continually evolving and influencing your business, as well as the audience. This course curated by Edx will tell you how you can capitalize on social media to endorse your marketing efforts.
With the help of this program, you would be able to identify the opportunities to connect with other businesses and audiences. The course will also focus on how you can take advantage of social media conversations to improve your marketing programs. Additionally, you will also gain insights on how to measure the success of your campaigns.
- Advanced Diploma in Global Marketing Management on Alison
Those targeting an international audience have plenty to benefit from this particular course. You will pick on the different ideas on global marketing explained through cases and scenarios. The lessons are targeted to give you an overall, comprehensive view on the current global market trends, and how you can transform your business ambitions to approach your marketing from a global perspective.
As you can see, today, you can find a number of online courses that focus on the different specializations of marketing. If you can find the time, these courses can elevate your skill set, no matter the industry.