The new Caterpillar promotional campaign bearing the hashtag #BuiltForIt could not have been more interactive, creative and absorbing. In their promotional video, some of their trademark machines such as the excavator CAT M316D, THE CAT 349E and the Lifer TH514C, etc. were shown to play an upscaled game of Jenga.
Leslie Scott would have never thought that her game will be played on such a massive scale when she first launched it at the London Toy Fair in 1983. This CAT video checks every box, from flaunting its machine’s power lifting capabilities to making sure we all know how precise and accurate the controls can be, as it tried to build a 27 layer Jenga building using its 600-pound blocks.
Watch the behind-the-scenes video below.