In May 2015, Porsche opened its new North American headquarters located at the northeast corner of the Hartsfield-Jackson Atlanta International. The HQ and Porsche Experience Center cost $100 million in total. Matthias Mueller, President and CEO of Porsche said, “[W]e celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta. We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide.”
Using the new 27-acre facility, the company is connecting with prospective and current buyers alike.
The Porsche Experience Center sports two handling courses along with a kick-plate course where drivers are taught how to react when the car loses its traction.
The PEC also sports a state of the art human performance sports science laboratory where users are taught techniques that are used in preparing company’s drivers.
There’s a fine dining experience waiting for those who are interested in the form of Restaurant 356.