Although almost all of the iPhones sold out within minutes of pre-order going live on September 12, the new jet black iPhone 7 is even harder to get even now, though it is more difficult to maintain and prone to scratching and scuffing.
The reason of this particular colour being hard to find is because according to KGI Securities analyst Ming-Chi Kuo, the jet black iPhone 7 and Plus has a “low casing production yield rate of 60-70%.”
This means that 40 % of the phones made for you never got out of the factory due to their “imperfections”. Apple also released a very cinematic video explaining the process of creating the jet black iPhone, and it sure looks like a very intricate and difficult process.
In the video, Apple Chief Design Officer Jony Ive explains the process and rationale behind creating the colour,
“To define one truly uninterrupted form, we’ve developed a whole new process to achieve a high gloss black finish,” “This begins with rotational 3D polishing. A specialized compound flows over the intricate geometries of the housing, removing imperfections, establishing a seamlessness between materials and producing a pristine mirror-like surface. The enclosure then goes through an anodization process which creates a protective oxide layer. A single component die is absorbed through a capillary effect to ensure maximum saturation, while actually becoming part of the surface itself. Finally, a magnetized ultra-fine iron particle bath is used to polish the anodized layer to a superior high shine.”
Are you too waiting for your iPhone 7 order to arrive? Which colour do you prefer? Let us know in the comments’ section below!